Are the blueprints for the Beyond Juicery Eatery restaurant design considered 'Confidential Information'?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
WHEREAS, in addition to the service mark "Beyond Juicery + Eatery" and certain other Marks, the distinguishing characteristics of the System include: uniform standards and procedures for efficient business operations; procedures and strategies for marketing, advertising and promotion; customer service and development, design and construction techniques; distinctive interior and exterior design, layout and décor; other strategies, techniques and Trade Secrets and other Confidential Information; and the confidential Operations Manual; and
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the restaurant's design and construction techniques are considered confidential. The FDD states that the characteristics of the Beyond Juicery Eatery system include "design and construction techniques; distinctive interior and exterior design, layout and décor; other strategies, techniques and Trade Secrets and other Confidential Information".
This means that the specific blueprints, layouts, and design elements provided to franchisees are protected as confidential information. Franchisees are obligated to maintain the confidentiality of these design elements and are typically prohibited from disclosing them to unauthorized parties or using them in any business other than their Beyond Juicery Eatery franchise.
Protecting this information is crucial for maintaining the brand's uniformity and competitive advantage. The FDD emphasizes the importance of protecting trade secrets and confidential information, highlighting that unauthorized use or disclosure would harm the brand and discourage the sharing of ideas among franchisees. Franchisees may be required to sign non-disclosure agreements to further ensure this confidentiality.