Who bears the cost of implementing new trademarks if Beyond Juicery Eatery substitutes them?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
l to consent or revoke our consent, in writing.
- 6.08 You shall purchase our proprietary products from us or our Designated Supplier at a reasonable price established by us or our supplier. You acknowledge that we may profit from the sale of proprietary products to you and receive consideration from the supplier with respect to your purchases of such proprietary products by you.
- 6.09 During the Term of this Agreement, you shall (a) repair, maintain, and keep the interior and exterior of your Restaurant (and all fixtures, furnishings, signs, menu boards, equipment, sidewalks, walkways, and parking lots) in good order and first-class condition and repair and in compliance with the Standards and Specifications of the System and all applicable laws, rules, regulations, and ordinances, and (b) as reasonably required by us, upgrade your Restaurant to the then-current Standards and Specifications of the System. Such upgrade to renovate and modernize your Restaurant's building, premises, signs, and equipment shall
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
The 2025 Franchise Disclosure Document does not explicitly state who bears the costs of implementing new trademarks if Beyond Juicery Eatery substitutes them. However, the document does state that franchisees are responsible for maintaining and upgrading their restaurants to meet current standards, which could potentially include changes related to trademarks.
Item 6.09 outlines the franchisee's responsibility to maintain the interior and exterior of their restaurant, including signs, and to upgrade the restaurant to meet the then-current standards of the system as reasonably required by Beyond Juicery Eatery. These upgrades, including renovations and modernizations to conform to the current image of restaurants using the Beyond Juicery + Eatery system, are to be done at the franchisee's expense. However, such upgrades are not required more than once every five years, and the cost of each renovation and modernization cannot exceed $100,000.
Because the FDD does not directly address trademark substitution costs, prospective franchisees should seek clarification from Beyond Juicery Eatery regarding financial responsibilities related to implementing new trademarks. Specifically, franchisees should ask who is responsible for covering expenses related to new signage, marketing materials, and other items bearing the updated trademarks. Understanding these costs is crucial for assessing the overall financial investment and potential profitability of a Beyond Juicery Eatery franchise.