Who approves grand opening advertising expenditures for a Beyond Juicery Eatery franchise?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
You must submit your Grand Opening marketing plan to us forty-five (45) days prior to the opening of the Restaurant.
All Grand Opening advertising expenditures must be approved by us before they are incurred.
Whether this advertising fee is refundable is determined by the supplier that you select.
We reserve the right, in our sole discretion, to collect your Grand Opening Advertising fees and expend those funds on your behalf.
The Grand Opening Advertising funds are the only advertising expenses you will be required to incur prior to the operation of the Restaurant.
You will not be required to spend the 1% of Gross Sales on Local Advertising during the initial 90-day period of operation.
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 25–29)
What This Means (2025 FDD)
According to the 2025 Beyond Juicery Eatery Franchise Disclosure Document, all grand opening advertising expenditures must be approved by Beyond Juicery Eatery before they are incurred. Franchisees are required to submit their grand opening marketing plan to Beyond Juicery Eatery forty-five days prior to the restaurant opening. These advertising and promotion efforts, designated as "Grand Opening" advertising, must be conducted according to the specifications set forth in the Operations Manuals, which Beyond Juicery Eatery may update from time to time.
Beyond Juicery Eatery may require franchisees to advertise through various media channels, including radio, television, newspaper, direct mail, and other promotional items, during the first 90 days of operation. The FDD also states that Beyond Juicery Eatery reserves the right to collect the Grand Opening Advertising fees and expend those funds on the franchisee's behalf.
The estimated cost for grand opening marketing ranges from $10,000 to $13,750, payable as incurred to suppliers designated or approved by Beyond Juicery Eatery. Franchisees are not required to spend the 1% of gross sales on local advertising during the initial 90-day period of operation but must pay the Marketing Fund Fee at all times. After this initial period, franchisees are required to spend 1% of gross sales on local advertising.