Does Beyond Juicery Eatery's approval of my restaurant location represent that the location will be profitable?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Restaurant Premises. In order to ensure a uniform quality of products and services throughout the "Beyond Juicery + Eatery" System, you must maintain and comply with our standards. Although you are not required to purchase or lease real estate from us or our affiliates, we must approve the location for your Restaurant (see Item 11), provided, however, that our approval of your location is not a representation or evaluation that we believe the location will be a profitable location for you. You are solely responsible for the financial risks and rewards related to the location. We also have the right, but not the obligation, to review and to approve or disapprove any lease for the Restaurant premises. You and the landlord must execute the Conditional Assignment of Lease form attached as Exhibit H to this disclosure document. You must construct and equip your Restaurant in accordance with our then-current approved design, specifications, and standards. In addition, it is your responsibility to ensure that your building plans comply with the Americans with Disabilities Act and all other federal, state, or local laws.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 29–32)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, while the franchisor must approve the location for your restaurant, this approval does not represent that the location will be profitable for you. The FDD makes it clear that the franchisee is solely responsible for the financial risks and rewards related to the location. This means that Beyond Juicery Eatery's approval is based on factors other than potential profitability, such as compliance with brand standards and operational requirements.
Beyond Juicery Eatery also retains the right, but not the obligation, to review and approve or disapprove any lease for the restaurant premises. Furthermore, the franchisee and the landlord must execute a Conditional Assignment of Lease form. The franchisee is responsible for constructing and equipping the restaurant according to Beyond Juicery Eatery's current approved design, specifications, and standards. Additionally, the franchisee must ensure that the building plans comply with the Americans with Disabilities Act and all other federal, state, or local laws.
This is a common practice in franchising, where the franchisor focuses on maintaining brand consistency and operational standards, while the franchisee bears the ultimate responsibility for the financial success of their individual location. Prospective franchisees should conduct their own thorough market research and financial analysis to determine the suitability of a location before signing a franchise agreement. Beyond Juicery Eatery's approval of a location should not be interpreted as a guarantee of financial success.