Are airports excluded from the Designated Area for a Beyond Juicery Eatery franchise?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Within your Designated Area, neither we nor our affiliates have or will grant franchises or operate company-owned or affiliate-owned brick and mortar Restaurants using our Trademarks. Notwithstanding the foregoing, under the Franchise Agreement, enclosed malls, institutions (such as without limitation, hospitals, schools, military bases, or convention centers), airports, parks (including theme parks), casinos, and sports arenas will be excluded from your Designated Area and we may open other Restaurants, or franchise the right to open Restaurants to other persons, at any of these locations, regardless of where they are located and regardless of the name under which they operate. As a result, you do not receive an "exclusive" territory since we and our affiliates also have the right, in our sole discretion, to grant or operate other franchises outside of your Designated Area even if they compete for or deliver to customers within your Designated Area. If the Restaurant is located in an enclosed mall, institution, airport, casino, park, or sports arena, then the Franchisee's Designated Area will be limited to the confines of that enclosed mall, institution, airport, casino, park, or sports arena. You may face competition from other franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control.
Source: Item 12 — TERRITORY (FDD pages 42–45)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, airports are specifically excluded from a franchisee's designated area. This means that while a franchisee is granted a designated area in which Beyond Juicery Eatery agrees not to open another brick and mortar location, this territorial protection does not extend to airports. Beyond Juicery Eatery retains the right to open other restaurants or franchise the right to open restaurants to other persons at airports, regardless of their location relative to a franchisee's designated area.
This exclusion has significant implications for prospective franchisees. It means that Beyond Juicery Eatery could potentially establish another location, whether company-owned or franchised to someone else, inside an airport even if that airport is within the franchisee's designated area. This could lead to direct competition and potentially impact the franchisee's revenue. The FDD also states that if a Beyond Juicery Eatery restaurant is located in an airport, then the franchisee's designated area will be limited to the confines of that airport.
Beyond Juicery Eatery franchisees should be aware that locations such as enclosed malls, institutions (hospitals, schools, military bases, or convention centers), parks (including theme parks), casinos, and sports arenas are also excluded from the designated area. This lack of an exclusive territory is a common practice in franchising, but it is important for franchisees to understand the potential for competition from other outlets, channels of distribution, or competitive brands that Beyond Juicery Eatery controls. Franchisees need to carefully evaluate the market feasibility and competition in their area, keeping in mind these exclusions, before investing in a Beyond Juicery Eatery franchise.