Does the Beyond Juicery Eatery agreement grant any rights to the System or Trademarks to the Developer or any Principal?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 23: RECEIPTS]
- F.
This Agreement is not a Franchise Agreement and does not grant Developer or any Principal any rights in or to the (i) System (except as expressly provided herein); or (ii) Trademarks.
- G.
Developer shall not use the words "Beyond Juice®" or "Beyond Juicery + Eatery®," or any part thereof, as part of its corporate or other name.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to the 2025 Beyond Juicery Eatery Franchise Disclosure Document, the Area Development Agreement does not grant the Developer or any Principal any rights to the System or Trademarks, except as expressly provided within the agreement. The developer is also restricted from using "Beyond Juice®" or "Beyond Juicery + Eatery®" in their corporate or other name.
This means that while a developer gains the right to develop Beyond Juicery Eatery locations, they do not gain ownership or rights to the brand's operating system or trademarks. The developer's rights are strictly defined by the agreement, and Beyond Juicery Eatery retains ownership and control over its brand and system.
This is a fairly standard practice in franchising, as the franchisor needs to maintain brand consistency and protect its intellectual property. A prospective developer should carefully review the agreement to understand the scope of their rights and responsibilities, and to ensure they are comfortable with these limitations.