Does the Beyond Juicery Eatery agreement grant the Developer rights to the Trademarks of Beyond Juicery Eatery?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
- F.
This Agreement is not a Franchise Agreement and does not grant Developer or any Principal any rights in or to the (i) System (except as expressly provided herein); or (ii) Trademarks.
- G.
Developer shall not use the words "Beyond Juice®" or "Beyond Juicery + Eatery®," or any part thereof, as part of its corporate or other name.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to the 2025 Franchise Disclosure Document, the Area Development Agreement for Beyond Juicery Eatery does not grant the Developer any rights to the trademarks. The agreement explicitly states that it is not a Franchise Agreement and does not grant the Developer any rights to the System or Trademarks, except as expressly provided within the agreement itself.
Beyond Juicery Eatery retains full ownership and control over its trademarks. The developer is also restricted from using "Beyond Juice®" or "Beyond Juicery + Eatery®," or any part of these names, as part of its corporate or other business name.
This means that while a developer can build out the franchise locations, they do not have any ownership stake in the brand's intellectual property. This is a typical arrangement in franchising, where the franchisor maintains control over its brand identity and trademarks to ensure consistency and quality across all franchise locations.