How can the Beyond Juicery Eatery agreement be executed?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
in consideration of the foregoing recitals, which are hereby incorporated into this Agreement by this reference, the mutual covenants and promises contained herein, and for other good and valuable consideration, the receipt, sufficiency, and adequacy of which are hereby acknowledged, the parties agree as follows:
1. GRANT OF FRANCHISE; TERM
1.01 You have applied for a franchise to own and operate a Beyond Juicery + Eatery Restaurant. Subject to all of the terms and conditions of this Agreement and upon complete execution of this Agreement by all parties, we hereby grant to you a franchise (the "Franchise") to operate a single Beyond Juicery + Eatery Restaurant at a single Location utilizing the System and the Trademarks within a geographic area (the "Designated Area") as we determine. During the Initial Term and for so long as no uncured Event of Default has occurred, we will not establish, nor authorize any other person to establish a Beyond Juicery + Eatery Restaurant within your Designated Area. However, enclosed malls, institutions (such as without limitation, hospitals, schools, military bases, or convention centers), airports, parks (including theme parks), casinos, and sports arenas will be excluded from your Designated Area and we may open other Restaurants, or franchise the right to open Restaurants to other persons, at any of these locations, regardless of where they are located and regardless of the name under which they operate. The Designated Area and Location are described in Attachment 1 attached to this Agreement.
Except as expressly limited by the preceding paragraphs, we and our affiliates retain all rights with respect to Beyond Juicery + Eatery Restaurants, the Trademarks, the sale of similar or dissimilar products and services, and any other activities we deem appropriate whenever and wherever we desire, including, but not limited to:
- A.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to the 2025 FDD, the Beyond Juicery Eatery agreement requires complete execution by all parties involved to grant a franchise. This means that both the franchisor, Beyond Juicery Eatery Franchising, LLC, and the franchisee must sign the agreement to make it legally binding. The agreement grants the franchisee the right to operate a single Beyond Juicery Eatery Restaurant at a specific location, utilizing the Beyond Juicery Eatery system and trademarks within a defined geographic area.
Furthermore, the franchisee and each of their principal owners must execute a form of guaranty included at the end of the agreement. This guaranty likely ensures that the franchisee and their owners are personally liable for the obligations and debts of the franchise. The FDD also states that the parties involved must acknowledge that they have read, understood, and consented to be bound by all the terms of the agreement.
For franchisees in Washington state, there's an addendum to the Area Development Agreement that addresses specific requirements of the Washington Franchise Investment Protection Act. This addendum ensures that the agreement complies with Washington law and protects the franchisee's rights concerning non-renewal and termination. The addendum also clarifies that certain provisions in the agreement, such as those that unreasonably restrict the statute of limitations for claims or limit rights and remedies available under the Act, may not be enforceable.
In summary, executing the Beyond Juicery Eatery agreement involves signing the agreement itself, providing a personal guaranty from the franchisee and their principal owners, and acknowledging understanding and consent to all terms. For franchisees in Washington, the addendum to the Area Development Agreement must also be considered and acknowledged.