What activities might be included in the web-based marketing program for Beyond Juicery Eatery?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
You may not maintain a world wide web site or otherwise maintain a presence on the internet other than as we provide through our website.
You may not separately register any domain name or social media accounts containing any of the Trademarks nor participate in any web site that markets goods and services similar to a Restaurant.
We alone may establish, maintain, modify or discontinue all internet, social media accounts, world wide web and electronic commerce activities pertaining to the System.
We may establish one or more websites accessible through one or more uniform resource locators ("URLs") and if we do, we may design and provide for the benefit of your Restaurant a "click through" sub-page at each such website for the promotion of your Restaurant.
If we establish one or more such website or other modes of electronic commerce and if we provide a "click through" sub-page at each such website for the promotion of your Restaurant, you agree to routinely provide us with updated copy, photographs and news stories about your Restaurant suitable for posting on our website and your Restaurant's "click through" sub-page, the content, frequency and procedure of which will be specified in our Operations Manuals.
You agree that any pictures, photographs, or videos taken of you may be posted to our website and social media accounts in our discretion and all copyrights and other rights belong exclusively to us.
You have no right to request or demand that we remove any picture, photograph, or video of you.
Any websites or other modes of electronic commerce that we establish or maintain may, in addition to advertising and promoting the products and services available at the System's Restaurants, also be devoted in part to offering Beyond Juicery + Eatery franchises for sale and be utilized by us to exploit the electronic commerce rights which we alone reserve.
We retain all rights relating to our web site and intranet system and may alter or terminate our web site or intranet system.
In addition to these activities, we may also establish an intranet through which downloads of operations and marketing materials, exchanges of franchisee e-mail, System discussion forums and system-wide communications (among other activities) can be effected.
Your conduct on our web site and intranet system or other online communications and specifically your use of the Trademarks or any advertising is subject to the provisions of this Agreement.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to the 2025 FDD, Beyond Juicery Eatery maintains control over all internet and social media activities related to the brand. Franchisees are not allowed to create their own websites or social media accounts using the company's trademarks. Instead, Beyond Juicery Eatery may establish websites with "click through" sub-pages for individual restaurant promotion.
If Beyond Juicery Eatery establishes such websites, franchisees must routinely provide updated content like copy, photographs, and news stories about their specific restaurant for these sub-pages. The content, frequency, and procedures for these updates will be detailed in the Beyond Juicery Eatery's Operations Manuals. Additionally, any pictures or videos taken of the franchisee may be posted to the company's website and social media accounts at their discretion, with all copyrights belonging to Beyond Juicery Eatery.
Beyond Juicery Eatery also retains the right to use its website for advertising, promoting products and services, offering franchises for sale, and exploiting electronic commerce rights. Furthermore, the company may establish an intranet for franchisees, facilitating downloads of operations and marketing materials, email exchanges, discussion forums, and system-wide communications. Franchisee conduct on these platforms, including the use of trademarks and advertising, is subject to the franchise agreement. This comprehensive approach ensures brand consistency and allows Beyond Juicery Eatery to manage its online presence effectively.