What wording is a Beverly Anns Cookie franchisee prohibited from using in the name of their Entity?

According to the 2025 Beverly Anns Cookie Franchise Disclosure Document, franchisees are not allowed to use "Beverly Ann's Cookie Truck" or any similar wording in the name of their business entity. This restriction is outlined in section 3.1.4 of the franchise agreement.

This stipulation ensures that the franchisee's entity name does not create confusion with the Beverly Anns Cookie brand itself. By preventing franchisees from directly incorporating the brand name into their entity's name, Beverly Anns Cookie maintains clearer brand distinction and control.

Prospective franchisees should be aware of this naming restriction as they establish their business entity. They will need to choose a name that is distinct from the Beverly Anns Cookie brand while still complying with all other requirements of the franchise agreement and relevant laws.