How will Beverly Anns Cookie update and modify the Brand Manual?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
er our service marks, trademarks, trade names, trade dress, logos, slogans and commercial symbols as we may from time to time authorize or direct you to use with the operation of the Franchised Business (the "Marks"). We and our affiliates use, promote, and license a registered patent to be used in connection with the operation of Franchised Businesses, and we may create, use, and license other patents for the same use (the "Patent").
You must operate your Franchised Business with either our proprietary Beverly Ann's Cookie Truck mobile truck, the "Grandma's Recipe Motor Vehicle" ("GRM") or our proprietary "Grandma's Recipe Trailer" ("GRT)." We will refer to the primary vehicle (either the GRM or a GRT) used in the Franchised Business as the "GR Vehicle." Franchisees may also operate an additional GRT as "Additional Equipment" (see Section 7.4). This Franchise Agreement grants you the right to operate the GR Vehicle within the Territory (defined below).
We grant you a non-exclusive license to own and operate a single Franchised Business using the business formats, methods, procedures, signs, designs, standards, specifications, distinguishing elements, and intellectual property (the "System") that we authorize strictly in compliance with the terms and conditions set forth in this Franchise Agreement, within the Territory or other areas we may specify in Attachment A to this Franchise Agreement. You recognize and acknowledge the distinctive significance to the public of the System and Marks and acknowledge and understand our high and uniform standards of quality, appearance and service to the value of the System. You acknowledge that we may change, improve or otherwise modify the System as we deem appropriate in our discretion, and you agree to promptly accept and comply with any such changes, improvements or modifications. You further acknowledge that our
grant to operate a Franchised Business is based on the representations made in your application. You acknowledge and agree this Franchise Agreement does not grant you the right or option to open any additional Franchised Businesses or any right to sublicense or subfranchise any of the rights we grant you in this Franchise Agreement. You may only open an additional Franchised Business under a separate franchise agreement with us, which we may grant in our sole discretion.
As part of accepting our grant for you to own and operate the Franchised Business, you hereby represent that: (i) you have received a copy of our current franchise disclosure document; (ii) you are aware of the fact that other present or future franchisees of ours may operate under different forms of agreement and consequently that our obligations and rights with respect to our various franchisees may differ materially in certain circumstances;
Source: Item 23 — RECEIPTS (FDD pages 57–235)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, Beverly Anns Cookie retains the right to change, improve, or otherwise modify the System as it deems appropriate and franchisees must promptly accept and comply with these changes. The System includes the business formats, methods, procedures, signs, designs, standards, specifications, distinguishing elements, and intellectual property.
Beverly Anns Cookie may post the Brand Manual on a restricted website or extranet, providing franchisees access. Franchisees are responsible for monitoring the website or extranet for any updates to the Brand Manual or System standards. Any passwords or digital identifications required to access the Brand Manual are considered confidential information.
Beverly Anns Cookie may also offer periodic refresher training courses or develop additional training courses, which may be optional or mandatory. Franchisees may be required to pay a fee for this training as specified in the Brand Manual. If Beverly Anns Cookie determines that a franchisee is not operating in compliance with the Franchise Agreement or the Brand Manual, they may require the franchisee, their employees, and other designees to attend remedial training, with the franchisee responsible for the training fee as specified in the Brand Manual.