Under what conditions can the value of required Promotions for a Beverly Anns Cookie franchisee be increased?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
n in any advertisement or website indicating "franchises available" or similar phrasing. We may, upon 30 days' prior written notice to you, reduce or suspend Brand Fund Contribution and operations for one or more periods of any length and terminate and/or reinstate the Brand Fund. We will spend all amounts before any termination of the Brand Fund.
12. FRANCHISEE MARKETING AND ADVERTISING
Standards
All advertisements and promotions you create or use must be completely factual, conform to the highest standards of ethical advertising, comply with all federal, state and local laws, rules and regulations, and comply with our standards in the Brand Manual. You must ensure that your advertisements and promotional materials do not infringe upon the intellectual property or legal rights of others. You may not advertise in any media whose primary circulation is outside of the Territory without our permission unless the advertisement is part of a cooperative advertising program.
Promotional Programs
We may periodically create advertising and sales prom
Source: Item 23 — RECEIPTS (FDD pages 57–235)
What This Means (2025 FDD)
According to Beverly Anns Cookie's 2025 Franchise Disclosure Document, the value of required promotional campaigns, or "Promotions", that a franchisee must participate in can be increased under specific conditions. These promotions may include offering free products or coupons to customers, with the initial value of coupons not exceeding $500 per year unless the Council authorizes a higher amount.
The document states that the value of these required "Promotions" can be increased if a super-majority (75%) of the Beverly Anns Cookie Council, if one is established, votes in favor of the increase. Additionally, the franchisee must receive 30 days' notice before the increase takes effect.
However, even with the Council's approval, the total value of required "Promotions" will not exceed $1,500 per calendar year. Beverly Anns Cookie also retains the right, but not the obligation, to use a portion of the Brand Fund to help franchisees cover some of the costs associated with these promotions, distributing the funds on a pro rata basis.