What triggers the payment of the Transfer Fee for a Beverly Anns Cookie franchise?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Fee(1) | Amount | Due Date | Remarks |
|---|---|---|---|
| Mystery Shopper Fee | $1,000 per occurrence | On demand | We may require you to conduct a self shop by sending us photos of your GRM/GRT or any Additional Equipment. If the results of the self shop are unsatisfactory or you do not participate, we may send a mystery shopper or similar third party to conduct a mystery shop. If the results of the third-party mystery shopper are unsatisfactory, we will conduct a mystery shop of your Beverly Ann's Cookie Franchise and you must pay us a fee of $1,000 to cover our travel and expenses and you will be subject to non compliance fees. |
| Monitor Content Management Software Fee | Then-current fee (currently $240 per year per monitor) | Same as Royalty | All GRMs are equipped with a monitor on the exterior to allow both static and video images to be displayed including menu items, limited time offers, holiday messaging and content for specific events. Franchisees will have their own account to store, edit and customize the playlists on their monitor content. You will be required to follow the Monitor Guideline and Usage Policy contained in the Brand Manual. |
| BA Advertising Program Royalty (8) | 15% of Advertising Gross Sales | As incurred | See Note 8 below for more information on this fee. |
| Document Fee | $250 per document | As incurred | You must pay us a document fee of $250 |
| ("Document Fee") if you need an | |||
| additional | |||
| copy | |||
| of | |||
| your | |||
| franchise | |||
| disclosure | |||
| document | |||
| or | |||
| signed | |||
| Franchise Agreement. | |||
| Lead Procurement Fee | $15,000 or the third-party broker fee | As incurred | Payable only in connection with the transfer to a purchaser that was referred to you through one of our leads or through a third-party broker that we have a contract with. This fee is in addition to the Tran |
Source: Item 6 — OTHER FEES (FDD pages 15–24)
What This Means (2025 FDD)
According to the 2025 Beverly Anns Cookie Franchise Disclosure Document, a Lead Procurement Fee of $15,000, or the third-party broker fee, is payable when transferring the franchise to a purchaser referred through Beverly Anns Cookie leads or a third-party broker they contract with. This fee is specifically stated to be in addition to the Transfer Fee.
This means that if a franchisee sells their Beverly Anns Cookie franchise to a buyer sourced through the franchisor's leads or a contracted broker, they will incur both the standard transfer fee and this additional lead procurement fee. The lead procurement fee covers the cost of the franchisor's assistance in finding a buyer.
Prospective franchisees should clarify the exact amount of the Transfer Fee and understand under what circumstances the Lead Procurement Fee would be applied, as it can significantly increase the costs associated with selling their Beverly Anns Cookie franchise. It is also important to understand the terms and conditions of any third-party broker agreements that Beverly Anns Cookie has in place, as these could impact the overall cost of the transfer.