After termination, what is a Beverly Anns Cookie franchisee prohibited from doing with trademarks or trade names?

According to the 2025 Beverly Anns Cookie Franchise Disclosure Document, after termination of the Franchise Agreement, a franchisee must immediately cease using Beverly Anns Cookie's intellectual property in any way. Specifically, the franchisee is prohibited from using any trademarks or trade names that could be confusingly similar to Beverly Ann's Cookie's intellectual property. The FDD emphasizes that any continued use of the brand's trademarks would constitute trademark infringement.

This obligation is part of the franchisee's "Post Term Obligations," which they agree to undertake upon termination, expiration, or transfer of the Franchise Agreement. In addition to ceasing the use of intellectual property, the franchisee must also stop operating the Franchised Business under the Beverly Anns Cookie system and must not represent themselves as a current or former franchise owner of Beverly Anns Cookie.

These restrictions are typical in franchising to protect the brand's identity and goodwill. A prospective Beverly Anns Cookie franchisee should understand that upon leaving the system, they will not be able to leverage the brand's name or trademarks in any future business ventures. This could impact the resale value of the franchise or the franchisee's ability to transition to a similar business after the franchise agreement ends.