What specific item of the Beverly Anns Cookie FDD is amended regarding the use of Marks?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
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This Franchise Agreement includes several attachments, each of which are legally binding and are a part of the complete Franchise Agreement. It is your responsibility to read through the entire Franchise Agreement. This Franchise Agreement creates legal obligations you must follow. We recommend that you consult with a legal professional to ensure that you understand these obligations. If you have questions, or if you do not understand a certain provision or section, please review it with your legal and financial advisors before you sign this Franchise Agreement.
This Franchise Agreement has defined terms. A defined term is a shorthand reference within a document that refers to another name or idea in the document. Defined terms are underlined and surrounded by double quotes, typically with capitalized first letters, and may be contained in parentheses throughout the Franchise Agreement.
2. GRANT OF FRANCHISE
As a Beverly Ann's Cookie Truck franchisee, you will operate a mobile business providing cookies, ice cream, and related products to the general public ("Franchised Business"). The Franchised Business will operate under our service marks, trademarks, trade names, trade dress, logos, slogans and commercial symbols as we may from time to time authorize or direct you to use with the operation of the Franchised Business (the "Marks"). We and our affiliates use, promote, and license a registered patent to be used in connection with the operation of Franchised Businesses, and we may create, use, and license other patents for the same use (the "Patent").
You must operate your Franchised Business with either our proprietary Beverly Ann's Cookie Truck mobile truck, the "Grandma's Recipe Motor Vehicle" ("GRM") or our proprietary "Grandma's Recipe Trailer" ("GRT)." We will refer to the primary vehicle (either the GRM or a GRT) used in the Franchised Business as the "GR Vehicle." Franchisees may also operate an additional GRT as "Additional Equipment" (see Section 7.4). This Franchise Agreement grants you the right to operate the GR Vehicle within the Territory (defined below).
Source: Item 23 — RECEIPTS (FDD pages 57–235)
What This Means (2025 FDD)
Based on the 2025 Beverly Anns Cookie Franchise Disclosure Document, Item 2 discusses the franchisee's operation of a mobile business under Beverly Ann's Cookie's trademarks, service marks, trade names, trade dress, logos, slogans, and commercial symbols, collectively known as the "Marks." As a franchisee, you are authorized or directed to use these Marks in the operation of your Franchised Business. Beverly Anns Cookie and its affiliates utilize, promote, and license a registered patent for use in connection with Franchised Businesses and may create, use, and license other patents for the same purpose, referred to as the "Patent."
The agreement specifies that franchisees must operate their Franchised Business using either Beverly Ann's Cookie's proprietary Beverly Ann's Cookie Truck mobile truck, known as the "Grandma's Recipe Motor Vehicle" (GRM), or their proprietary "Grandma's Recipe Trailer" (GRT). The primary vehicle, whether a GRM or GRT, is referred to as the "GR Vehicle." Franchisees have the option to operate an additional GRT as "Additional Equipment." The Franchise Agreement grants the franchisee the right to operate the GR Vehicle within a defined Territory.
Beverly Anns Cookie grants a non-exclusive license to operate a single Franchised Business using the System, which includes business formats, methods, procedures, signs, designs, standards, specifications, distinguishing elements, and intellectual property. This license is strictly compliant with the terms and conditions of the Franchise Agreement and is limited to the specified Territory or other areas designated in Attachment A. Franchisees recognize the significance of the System and Marks to the public and acknowledge Beverly Ann's Cookie's high standards of quality, appearance, and service. Beverly Anns Cookie retains the right to modify the System as deemed appropriate and franchisees must comply with any such changes.