What is the purpose of the websites that Beverly Anns Cookie maintains and administers?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
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- Maintain and administer one or more websites to advertise, market, and promote Beverly Ann's Businesses and the services and products offered (each a "Website") (Franchise Agreement – Section 9.3).
System Website
We have established a website for Beverly Ann's Businesses ("System Website"). Additionally, we reserve the right to develop a local website or local pages on the System Website. If you wish to advertise online, you must follow our online policy, which is contained in our Brand Manual. Our online policy may change as technology and the internet changes. Under our online policy, we may retain the sole right to market on the internet, including all use of websites, domain names, advertising, and co-branding arrangements. We may restrict your use of social media. We may prohibit you from independently marketing on the internet, or using any domain name, address, locator, link, metatag, or search technique with words or symbols similar to the Marks. We intend that any franchisee website will be accessed only through our home page. As long as we maintain a System Website, we will have the right to use the Brand Fund assets to develop, maintain, and update the System Website.
We are only required to reference your Beverly Ann's Business on the System Website while you are in full compliance with your Franchise Agreement and all System Standards. If you are in default of any obligation under the Franchise Agreement or System Standards, then we may temporarily remove references to your Beverly Ann's Business from the System Website until you fully cure the subject default(s) (Franchise Agreement – Section 9.3).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEM, AND TRAINING (FDD pages 37–43)
What This Means (2025 FDD)
According to Beverly Anns Cookie's 2025 Franchise Disclosure Document, the company maintains and administers websites to advertise, market, and promote Beverly Ann's Businesses, along with the services and products they offer. Beverly Ann's has established a System Website for its businesses and reserves the right to develop local websites or pages on the System Website.
If a franchisee wishes to advertise online, they must adhere to Beverly Ann's online policy, which is detailed in the Brand Manual and subject to change as technology evolves. Beverly Ann's retains the sole right to market on the internet, including the use of websites, domain names, advertising, and co-branding arrangements. They may also restrict a franchisee's use of social media and prohibit independent internet marketing or the use of domain names similar to the company's Marks.
Franchisee websites are intended to be accessed through Beverly Ann's home page. The company has the right to use Brand Fund assets to develop, maintain, and update the System Website as long as it maintains one. Beverly Ann's is only required to reference a franchisee's business on the System Website if the franchisee is in full compliance with the Franchise Agreement and System Standards. If a franchisee defaults on any obligation, Beverly Ann's may temporarily remove references to their business from the System Website until the default is resolved.