Can Beverly Anns Cookie prohibit a franchisee from independently marketing on the internet?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
Under our online policy, we may retain the sole right to market on the internet, including all use of websites, domain names, advertising, and co-branding arrangements. We may restrict your use of social media. We may prohibit you from independently marketing on the internet, or using any domain name, address, locator, link, metatag, or search technique with words or symbols similar to the Marks.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEM, AND TRAINING (FDD pages 37–43)
What This Means (2025 FDD)
According to Beverly Anns Cookie's 2025 Franchise Disclosure Document, Beverly Anns Cookie retains significant control over internet marketing activities conducted by its franchisees. Specifically, Beverly Anns Cookie may prohibit franchisees from independently marketing on the internet.
The FDD states that Beverly Anns Cookie may retain the sole right to market on the internet, including all use of websites, domain names, advertising, and co-branding arrangements. They may also restrict a franchisee's use of social media. Furthermore, Beverly Anns Cookie can prohibit a franchisee from using any domain name, address, locator, link, metatag, or search technique with words or symbols similar to the Marks.
This policy gives Beverly Anns Cookie broad authority over the brand's online presence and marketing strategies. A prospective franchisee should carefully consider these restrictions and how they might impact their ability to attract customers through online channels. It is important to understand the specific terms and conditions outlined in the Brand Manual and to discuss any concerns with Beverly Anns Cookie before entering into a franchise agreement.