Is participation in the BA Advertising Program mandatory for Beverly Anns Cookie franchisees?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
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- BA Advertising Program. We have created an advertising program ("BA Advertising Program") which allows franchisees to sell advertising segments on digital monitors located on the GRMs (not GRTs) and Fixed Location Businesses in order to capture new business opportunities that may increase the desirability and popularity of the Beverly Ann's Cookie brand. We allow existing Beverly Ann's Cookie franchisees who are in full compliance with their franchise agreements to participate in the BA Advertising Program. Franchisee participate in the BA Advertising Program is currently at the franchisees' option but we reserve the right to make participation mandatory. Franchisees will pay a royalty of 15% of the Advertising Gross Sales generated from the BA Advertising Program. The term "Advertising Gross Sales" means all revenue of any kind generated in connection with Franchisee's participation in the BA Advertising Program excluding taxes.
Source: Item 6 — OTHER FEES (FDD pages 15–24)
What This Means (2025 FDD)
According to Beverly Anns Cookie's 2025 Franchise Disclosure Document, participation in the BA Advertising Program is currently optional for franchisees who are in full compliance with their franchise agreements. However, Beverly Anns Cookie retains the right to make participation in the BA Advertising Program mandatory in the future.
If a franchisee chooses to participate in the BA Advertising Program, they will pay a royalty fee of 15% of the Advertising Gross Sales generated from the program. Advertising Gross Sales includes all revenue generated from the franchisee's participation in the BA Advertising Program, excluding taxes.
The BA Advertising Program allows franchisees to sell advertising segments on digital monitors located on the GRMs (not GRTs) and Fixed Location Businesses. The purpose of the program is to capture new business opportunities that may increase the desirability and popularity of the Beverly Ann's Cookie brand. Prospective franchisees should consider that while participation is currently optional, it could become mandatory, impacting their operating costs and revenue structure.