When is the Misappropriated Brand Manual Fee due for a Beverly Anns Cookie franchisee?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Fee(1) | Amount | Due Date | Remarks |
|---|---|---|---|
| Misappropriated Brand Manual Fee(7) | Will vary under the circumstances | On demand | Our "Brand Manual" contains valuable intellectual property and trade secrets. Each franchisee will get one copy of the Brand Manual. If you lose, give away, make unauthorized copies, fail to return or otherwise misappropriate all or some of the Brand Manual, you must pay us liquidated damages according to the formula listed in Note 6 to offset the damages that we will incur as a result of this misappropriation. |
Source: Item 6 — OTHER FEES (FDD pages 15–24)
What This Means (2025 FDD)
According to Beverly Anns Cookie's 2025 Franchise Disclosure Document, the Misappropriated Brand Manual Fee is due 'on demand.' This fee is levied if a franchisee loses, gives away, makes unauthorized copies, fails to return, or otherwise misappropriates the Brand Manual.
The amount of the fee will vary depending on the circumstances of the misappropriation. The Brand Manual contains valuable intellectual property and trade secrets, and each franchisee receives one copy. The fee is intended to offset the damages Beverly Anns Cookie will incur as a result of the misappropriation.
It is important for prospective Beverly Anns Cookie franchisees to understand the conditions under which this fee may be charged and to take precautions to properly safeguard their Brand Manual. Franchisees should clarify with Beverly Anns Cookie what specific actions constitute 'misappropriation' to avoid incurring this fee.