How many pages does the Beverly Anns Cookie Brand Manual contain?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
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- Loan to you or make available to you on our website one copy of our Brand Manual. The Brand Manual contains approximately 98 pages. The table of contents for the Brand Manual is attached to this Franchise Disclosure Document as Exhibit E (Franchise Agreement – Section 9.1).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEM, AND TRAINING (FDD pages 37–43)
What This Means (2025 FDD)
According to the 2025 Beverly Anns Cookie Franchise Disclosure Document, the Brand Manual contains approximately 98 pages. A copy of the Brand Manual is loaned or made available on the Beverly Ann's Cookie website to franchisees. The table of contents for the Brand Manual is included as Exhibit E in the Franchise Disclosure Document.
The Brand Manual is a key resource for franchisees, providing mandatory and discretionary specifications for operating the Beverly Ann's Business. This includes standards and suggested criteria for the design, image, and branding of the GRM/GRT (presumably a Gourmet Retail Module/Gourmet Retail Trailer) and any additional equipment used in the business.
Beverly Anns Cookie may modify the Brand Manual periodically to reflect changes in System Standards. These modifications could require franchisees to invest additional capital in their Beverly Ann's Business or incur higher operating expenses. Franchisees are also guided through the Brand Manual via bulletins, written materials, electronic media, telephone conferences, and meetings.