How many pages are in the Beverly Anns Cookie Brand Manual?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
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- Loan to you or make available to you on our website one copy of our Brand Manual. The Brand Manual contains approximately 98 pages. The table of contents for the Brand Manual is attached to this Franchise Disclosure Document as Exhibit E (Franchise Agreement – Section 9.1).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEM, AND TRAINING (FDD pages 37–43)
What This Means (2025 FDD)
According to the 2025 Beverly Anns Cookie FDD, the Brand Manual contains approximately 98 pages. The Brand Manual is loaned to the franchisee or made available on the Beverly Anns Cookie website. The table of contents for the Brand Manual is included as Exhibit E in the Franchise Disclosure Document.
The Brand Manual is a key resource for franchisees, providing mandatory and discretionary specifications for the Beverly Ann's Business. This includes standards and suggested criteria for the design, image, and branding of the GRM/GRT (presumably a Gourmet Retail Module/Gourmet Retail Trailer) and any additional equipment.
Beverly Anns Cookie also uses the Brand Manual to communicate system standards, operating procedures and methods, and advertising and marketing programs. The franchisor may modify the Brand Manual periodically to reflect changes in System Standards. Franchisees are also required to participate in promotional campaigns that Beverly Anns Cookie may periodically require in the Brand Manual.