How long is the estimated start-up phase for a Beverly Anns Cookie business, as defined in the FDD?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
$13,593 - $15,754.
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- Additional Funds 3 Months. These amounts represent our estimate of the amount needed to cover your expenses for the initial three-month start-up phase of your Beverly Ann's Business. Expenses could include office/warehouse space (if required), utilities, special event fees, uniforms, as well as additional operating capital for other variable costs such as fuel, vehicle maintenance, internet service, and mobile phones/telephone. These amounts include $4,000 in payroll expenses, in the event you intend to hire employees to operate your GRM/GRT. The high figure includes $3,000 in Royalty fees and $1,000 in Brand Fund contributions and $600 in Technology Fee payments, which may be due within your initial three-month start-up phase. These figures also include $500 payable to us if you chose to participate in the E-Lead Program in your first three months' of operations. We have elected to include certain fees as line items above, including the GRM/GRT insurance payments. These fees could also be included in our Additional Funds amounts. For purposes of this disclosure, we estimated the start-up phase to be three months from the date your Beverly Ann's Business opens for business. We have relied on our affiliate's operation of a mobile business since 2007 and its franchising experience since 2008 to arrive
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 24–29)
What This Means (2025 FDD)
According to Beverly Anns Cookie's 2025 Franchise Disclosure Document, the estimated start-up phase for a new franchise is three months from the date the business opens. This period is intended to cover the franchisee's initial expenses as they begin operations.
The FDD indicates that these expenses could include costs for office or warehouse space (if needed), utilities, special event fees, and uniforms. It also factors in operating capital for variable costs like fuel, vehicle maintenance, internet service, and mobile phones. The estimate includes $4,000 for potential payroll expenses if the franchisee hires employees.
Additionally, the high-end estimate for the start-up phase incorporates $3,000 in royalty fees, $1,000 for Brand Fund contributions, and $600 for Technology Fee payments, which may be due during the initial three months. The estimate also includes $500 if the franchisee chooses to participate in the E-Lead Program during this period. Beverly Anns Cookie based these estimates on their affiliate's experience operating a mobile business since 2007 and franchising since 2008.