Is a Beverly Anns Cookie franchisee required to pay the Brand Fund Contribution?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
The Brand Fund is used to promote public awareness of our brand and to improve our System. You are required to pay the Brand Fund Contribution. The Brand Fund may be administered by us or our affiliate or designees, at our discretion. We may use the Brand Fund for any expenditure that we, in our sole discretion, deem necessary or appropriate to promote or improve the System or the Beverly Ann's Cookie Truck brand. We may incorporate the Brand Fund or operate it through a separate entity whenever we deem appropriate.
You must pay a "Brand Fund Contribution" in the amount we specify in our Brand Manual, which is currently $1,000 per year. Brand Fund Contributions are due at the same time as your Royalty or at such other date we choose, as may be more fully set forth in the Brand Manual. We reserve the right to adjust your Brand Fund Contributions annually by up to 10% upon 30 days' notice to you. Additionally, the Council, if established, may increase your Brand Fund Contributions at any time upon 75% approval from the Council's members. The Brand Fund Contribution will be used for the Beverly Ann's Cookie Truck brand fund ("Brand Fund") to promote awareness of our brand and to improve our System.
We may make such additional equipment ("Additional Equipment") available for purchase in the future for use. The purchase of such Additional Equipment will be optional. If we make such Additional Equipment available and you decide to purchase Additional Equipment, you will be required to pay us an additional Royalty and other fees including the Brand Fund Contribution. The Royalty and Brand Fund Contribution for Additional Equipment, if any, will depend on the type of Additional Equipment that you operate and will be the then-current Royalty and Brand Fund Contribution for the Additional Equipment that we charge and set forth in an amendment to this Franchise Agreement which will govern the terms of the Additional Equipment, the current form of which is attached as Attachment D.
Source: Item 23 — RECEIPTS (FDD pages 57–235)
What This Means (2025 FDD)
According to Beverly Anns Cookie's 2025 Franchise Disclosure Document, franchisees are required to pay a Brand Fund Contribution. The Brand Fund is used to promote public awareness of the Beverly Anns Cookie brand and to improve the System.
The Brand Fund Contribution is currently $1,000 per year. This contribution is due at the same time as the franchisee's Royalty payments or at another date that Beverly Anns Cookie may choose, as detailed in the Brand Manual. Beverly Anns Cookie retains the right to adjust the Brand Fund Contributions annually by up to 10% with 30 days' notice. Additionally, if a Council is established, it may increase the Brand Fund Contributions at any time with a 75% approval from its members.
If a franchisee purchases Additional Equipment, they will be required to pay additional royalty fees per piece of Additional Equipment that they purchase, including the Brand Fund Contribution. The Brand Fund Contribution for Additional Equipment will depend on the type of Additional Equipment operated and will be the then-current Brand Fund Contribution for the Additional Equipment that Beverly Anns Cookie charges.