Is a Beverly Anns Cookie franchisee required to participate in gift card and loyalty programs?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
n in any advertisement or website indicating "franchises available" or similar phrasing. We may, upon 30 days' prior written notice to you, reduce or suspend Brand Fund Contribution and operations for one or more periods of any length and terminate and/or reinstate the Brand Fund. We will spend all amounts before any termination of the Brand Fund.
12. FRANCHISEE MARKETING AND ADVERTISING
Standards
All advertisements and promotions you create or use must be completely factual, conform to the highest standards of ethical advertising, comply with all federal, state and local laws, rules and regulations, and comply with our standards in the Brand Manual. You must ensure that your advertisements and promotional materials do not infringe upon the intellectual property or legal rights of others. You may not advertise in any media whose primary circulation is outside of the Territory without our permission unless the advertisement is part of a cooperative advertising program.
Promotional Programs
We may periodically create advertising and sales promotion programs and materials to enhance the collective success of all Beverly Ann's Cookie Truck franchisees operating under the System. You must conduct and participate in promotional campaigns (the "Promotions") which may from time to time be required, and you must conduct and participate in those Promotions in accordance with our policies and procedures. This may include requiring you to offer free products to customers on certain days or providing coupons (not to exceed $500 per year unless authorized by the Council, if established). The value of Promotions you must offer may be increased at any time upon super-majority (75%) of the Council, if established, and upon 30 days' notice to you, but wil
Source: Item 23 — RECEIPTS (FDD pages 57–235)
What This Means (2025 FDD)
According to the 2025 FDD, Beverly Anns Cookie franchisees are required to participate in promotional campaigns, but they are restricted in creating their own gift cards or coupons. Specifically, franchisees must conduct and participate in promotional campaigns as required by Beverly Anns Cookie, following their policies and procedures. These promotions may include offering free products or coupons to customers.
However, the franchisee's ability to offer their own promotions is limited. The FDD states that franchisees will not create or issue any gift cards/certificates and will only sell gift cards/certificates that have been issued or sponsored by Beverly Anns Cookie and which are accepted at all franchised businesses. Additionally, franchisees cannot issue coupons or discounts of any type unless approved by Beverly Anns Cookie.
This means that while franchisees must participate in corporate-led promotional activities, they have limited autonomy in creating their own promotions or loyalty programs. A prospective franchisee should clarify with Beverly Anns Cookie the extent of participation required in promotional programs, the degree of flexibility they have in offering local promotions, and the specifics of any approved gift card or loyalty programs.