Where must a Beverly Anns Cookie franchisee prominently display the Marks?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
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This Franchise Agreement includes several attachments, each of which are legally binding and are a part of the complete Franchise Agreement. It is your responsibility to read through the entire Franchise Agreement. This Franchise Agreement creates legal obligations you must follow. We recommend that you consult with a legal professional to ensure that you understand these obligations. If you have questions, or if you do not understand a certain provision or section, please review it with your legal and financial advisors before you sign this Franchise Agreement.
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2. GRANT OF FRANCHISE
As a Beverly Ann's Cookie Truck franchisee, you will operate a mobile business providing cookies, ice cream, and related products to the general public ("Franchised Business"). The Franchised Business will operate under our service marks, trademarks, trade names, trade dress, logos, slogans and commercial symbols as we may from time to time authorize or direct you to use with the operation of the Franchised Business (the "Marks"). We and our affiliates use, promote, and license a registered patent to be used in connection with the operation of Franchised Businesses, and we may create, use, and license other patents for the same use (the "Patent").
You must operate your Franchised Business with either our proprietary Beverly Ann's Cookie Truck mobile truck, the "Grandma's Recipe Motor Vehicle" ("GRM") or our proprietary "Grandma's Recipe Trailer" ("GRT)." We will refer to the primary vehicle (either the GRM or a GRT) used in the Franchised Business as the "GR Vehicle." Franchisees may also operate an additional GRT as "Additional Equipment" (see Section 7.4). This Franchise Agreement grants you the right to operate the GR Vehicle within the Territory (defined below).
Source: Item 23 — RECEIPTS (FDD pages 57–235)
What This Means (2025 FDD)
According to Beverly Anns Cookie's 2025 Franchise Disclosure Document, franchisees are required to operate their mobile business under the company's service marks, trademarks, trade names, trade dress, logos, slogans, and commercial symbols, collectively known as the "Marks." These Marks are to be used as authorized or directed by Beverly Anns Cookie. The franchisee must operate their business using either the proprietary Beverly Ann's Cookie Truck mobile truck, referred to as the "Grandma's Recipe Motor Vehicle" (GRM), or the proprietary "Grandma's Recipe Trailer" (GRT). The primary vehicle used in the Franchised Business, whether it's the GRM or GRT, is designated as the "GR Vehicle."
This means that a Beverly Anns Cookie franchisee must prominently display the brand's Marks on their GR Vehicle. This ensures that the mobile business is easily identifiable as a Beverly Anns Cookie franchise and maintains the brand's uniform appearance. The FDD emphasizes the significance of the System and Marks to the public, highlighting the importance of maintaining high standards of quality, appearance, and service to uphold the System's value.
Prospective franchisees should note that Beverly Anns Cookie retains the right to modify the System as deemed appropriate and franchisees must promptly comply with any such changes. This includes any modifications to how the Marks are displayed or used. Compliance with these standards is crucial for maintaining the brand's image and ensuring consistency across all franchise locations.