Where will the Beverly Anns Cookie franchisee operate the GR Vehicle?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
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This Franchise Agreement includes several attachments, each of which are legally binding and are a part of the complete Franchise Agreement. It is your responsibility to read through the entire Franchise Agreement. This Franchise Agreement creates legal obligations you must follow. We recommend that you consult with a legal professional to ensure that you understand these obligations. If you have questions, or if you do not understand a certain provision or section, please review it with your legal and financial advisors before you sign this Franchise Agreement.
This Franchise Agreement has defined terms. A defined term is a shorthand reference within a document that refers to another name or idea in the document. Defined terms are underlined and surrounded by double quotes, typically with capitalized first letters, and may be contained in parentheses throughout the Franchise Agreement.
2. GRANT OF FRANCHISE
As a Beverly Ann's Cookie Truck franchisee, you will operate a mobile business providing cookies, ice cream, and related products to the general public ("Franchised Business"). The Franchised Business will operate under our service marks, trademarks, trade names, trade dress, logos, slogans and commercial symbols as we may from time to time authorize or direct you to use with the operation of the Franchised Business (the "Marks"). We and our affiliates use, promote, and license a registered patent to be used in connection with the operation of Franchised Businesses, and we may create, use, and license other patents for the same use (the "Patent").
You must operate your Franchised Business with either our proprietary Beverly Ann's Cookie Truck mobile truck, the "Grandma's Recipe Motor Vehicle" ("GRM") or our proprietary "Grandma's Recipe Trailer" ("GRT)." We will refer to the primary vehicle (either the GRM or a GRT) used in the Franchised Business as the "GR Vehicle." Franchisees may also operate an additional GRT as "Additional Equipment" (see Section 7.4). This Franchise Agreement grants you the right to operate the GR Vehicle within the Territory (defined below).
Source: Item 23 — RECEIPTS (FDD pages 57–235)
What This Means (2025 FDD)
According to the 2025 Beverly Anns Cookie Franchise Disclosure Document, as a franchisee, you will operate a mobile business that provides cookies, ice cream, and related products to the general public. This business will operate under the service marks, trademarks, trade names, trade dress, logos, slogans and commercial symbols that Beverly Anns Cookie authorizes or directs you to use.
The franchisee must operate their franchised business with either the proprietary Beverly Ann's Cookie Truck mobile truck, the "Grandma's Recipe Motor Vehicle" ("GRM") or the proprietary "Grandma's Recipe Trailer" ("GRT"). The primary vehicle (either the GRM or a GRT) used in the Franchised Business is referred to as the "GR Vehicle." Franchisees may also operate an additional GRT as "Additional Equipment".
Beverly Anns Cookie grants the franchisee a non-exclusive license to own and operate a single Franchised Business using the business formats, methods, procedures, signs, designs, standards, specifications, distinguishing elements, and intellectual property within the Territory or other areas that Beverly Ann's Cookie may specify in Attachment A to the Franchise Agreement.