As a Beverly Anns Cookie franchisee, what must be indicated to the public in any contract, advertisement, and with a conspicuous sign?

According to the 2025 Beverly Anns Cookie Franchise Disclosure Document, franchisees must clearly indicate their independent ownership and licensed status to the public. Specifically, in any contract, advertisement, and with a conspicuous sign in their GRM/GRT (presumably, Gross Revenue Margin/Gross Revenue Total), franchisees must state that they are an independently owned and operated licensed franchisee of Mobile Cookie Company, LLC. This disclosure aims to prevent any confusion about the relationship between the franchisee and the franchisor.

This requirement is fairly standard in franchising. It ensures customers understand they are dealing with an independent business owner operating under the Beverly Anns Cookie brand, rather than directly with the Mobile Cookie Company, LLC. This distinction is important for managing customer expectations and legal liabilities.

Failure to comply with this requirement could result in a breach of the franchise agreement. Beverly Anns Cookie retains control over its trademarks and brand reputation, and this disclosure helps maintain that control. Prospective franchisees should ensure they fully understand and adhere to this requirement in all their business operations, including signage, marketing materials, and contractual documents.