What must a Beverly Anns Cookie franchisee do with their copy of the Brand Manual?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
atory and suggested specifications, operating procedures, and quality standards for goods, products, services, that you use or offer at your Franchised Business; (iii) policies and procedures we prescribe from time to time for our franchisees; (iv) mandatory reporting and insurance requirements; (v) policies and procedures pertaining to any gift card program we establish; and (vi) a written list of furniture, fixtures, equipment, products and services (or specifications for such items) you must purchase for the development and operation of your Franchised Business and a list of any designated or approved suppliers for such items. The Brand Manual establishes and protects our brand standards and the uniformity and quality of the products and services offered by our franchisees. We can modify the Brand Manual at any time. The modifications will become binding as soon as we send you notice of the modification. All mandatory provisions in the Brand Manual (whether they are included now or in the future) are binding on you.
In addition, if you lose, give
Source: Item 23 — RECEIPTS (FDD pages 57–235)
What This Means (2025 FDD)
According to Beverly Anns Cookie's 2025 Franchise Disclosure Document, a franchisee must safeguard their copy of the Brand Manual. If the Brand Manual is lost, given away, copied without authorization, not returned, or otherwise misappropriated, the franchisee will have to pay liquidated damages to Beverly Anns Cookie.
The amount of these damages will be calculated by taking Beverly Ann's Cookie's total revenue from the previous fiscal year and multiplying it by a fraction. The fraction is derived by dividing one by the current number of Beverly Ann's Cookie Truck franchisees as of the date of the misappropriation. However, the liquidated damages will not be less than $30,000 under any circumstances.
Beverly Ann's Cookie may choose to post the Brand Manual on a restricted website or extranet. If they do so, the franchisee must monitor and access the website or extranet for any updates to the Brand Manual or System standards. Any passwords or digital identifications needed to access the Brand Manual online are considered Confidential Information.