Is a Beverly Anns Cookie franchisee allowed to use the Marks in any modified form?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
Immediately cease to use the Intellectual Property in any manner whatsoever and not use any trademarks or trade names that may be confusingly similar to the Intellectual Property. You acknowledge and agree that any continued use of the Marks would constitute trademark infringement.
Source: Item 23 — RECEIPTS (FDD pages 57–235)
What This Means (2025 FDD)
According to Beverly Anns Cookie's 2025 Franchise Disclosure Document, franchisees must cease using the Intellectual Property, including the Marks, in any manner after the termination, expiration, or transfer of the Franchise Agreement. They are prohibited from using any trademarks or trade names that could be confusingly similar to the Intellectual Property. The FDD states that any continued use of the Marks would constitute trademark infringement.
This means that upon leaving the Beverly Anns Cookie system, a franchisee cannot continue to use the brand's name, logos, or any other identifying marks. This restriction is standard in franchising to protect the brand's integrity and prevent consumer confusion.
Furthermore, franchisees are required to decommission their 'Grandma's Recipe Motor Vehicle' (GRM) or 'Grandma's Recipe Trailer' (GRT) by removing all proprietary items and Marks, such as vinyl wraps, signage, and other branded components, to ensure it is no longer identifiable as a Beverly Anns Cookie Truck. Failure to do so allows Beverly Anns Cookie to take possession of the vehicle and remove the identifying marks themselves.