Is a Beverly Anns Cookie franchisee allowed to create or issue their own gift cards/certificates?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
You agree, at your sole cost and expense, to issue and offer such rebates, giveaways, and other promotions in accordance with advertising programs established by us, and further agree to honor the rebates, giveaways, and other promotions issued by other Beverly Ann's Cookie Truck franchisees under
any such program, so long as such compliance does not contravene any applicable law, rule, or regulation. You will not create or issue any gift cards/certificates and will only sell gift cards/certificates that have been issued or sponsored by us and which are accepted at all franchised businesses, and you will not issue coupons or discounts of any type except as approved by us.
Source: Item 23 — RECEIPTS (FDD pages 57–235)
What This Means (2025 FDD)
According to the 2025 Beverly Anns Cookie Franchise Disclosure Document, franchisees are not allowed to create or issue their own gift cards or certificates. Franchisees are only permitted to sell gift cards or certificates that have been issued or sponsored by Beverly Anns Cookie, which are accepted at all franchised businesses. Additionally, franchisees cannot issue coupons or discounts unless they have received approval from Beverly Anns Cookie.
This policy ensures uniformity and consistency across all Beverly Anns Cookie locations, maintaining brand standards and preventing unauthorized promotions that could negatively impact the brand's image or profitability. By centralizing the issuance of gift cards and controlling coupon distribution, Beverly Anns Cookie can manage its promotional strategies more effectively and track liabilities associated with outstanding gift cards.
For a prospective franchisee, this means adhering strictly to the promotional guidelines set by Beverly Anns Cookie and utilizing only approved gift cards and discounts. Failure to comply with these rules could result in penalties or other consequences as outlined in the franchise agreement. Franchisees should clarify with Beverly Anns Cookie the specific procedures for participating in approved promotional activities and the process for obtaining approval for any desired local marketing initiatives.