In what forms will Beverly Anns Cookie provide the Brand Manual to franchisees?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
e Brand Manual establishes and protects our brand standards and the uniformity and quality of the products and services offered by our franchisees. We can modify the Brand Manual at any time. The modifications will become binding as soon as we send you notice of the modification. All mandatory provisions in the Brand Manual (whether they are included now or in the future) are binding on you.
In addition, if you lose, give away, make unauthorized copies, fail to return or otherwise misappropriate, all or some of the Brand Manual, you will be required to pay us liquidated damages to offset the damages
we will incur as a result of this misappropriation. These liquidated damages are determined by taking our total revenue from our previous fiscal year, multiplied by the fraction which results from taking one divided by the current number of Beverly Ann's Cookie Truck franchisees as of the date of the misappropriation, except that this fee will not, under any circumstances, be less than $30,000.
Source: Item 23 — RECEIPTS (FDD pages 57–235)
What This Means (2025 FDD)
According to Beverly Anns Cookie's 2025 Franchise Disclosure Document, the Brand Manual, which contains vital information for operating a franchise, may be provided in both physical and digital formats. Beverly Anns Cookie has the option to post the Brand Manual on a restricted website or extranet, granting franchisees access through passwords or digital identifications. Franchisees are responsible for monitoring these online platforms for any updates to the Brand Manual or System standards. These passwords and digital identifications are considered confidential information.
If a franchisee loses, gives away, makes unauthorized copies, fails to return, or otherwise misappropriates the Brand Manual, they may be required to pay liquidated damages. The amount is calculated based on Beverly Anns Cookie's total revenue from the previous fiscal year, multiplied by a fraction derived from one divided by the current number of Beverly Ann's Cookie Truck franchisees. However, this fee will not be less than $30,000 under any circumstances.
Beverly Anns Cookie also provides general guidance to franchisees through written materials, electronic media, telephone, or other methods at their discretion. Franchisees may also be required to pay fees as specified in the Brand Manual for refresher, additional, or remedial training courses. This multi-faceted approach to delivering the Brand Manual and updates allows Beverly Anns Cookie to maintain control over its brand standards while providing franchisees with accessible resources.