What are some examples of expenses Beverly Anns Cookie will not reimburse if a trademark is modified or discontinued?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
If it becomes advisable at any time, in our sole discretion, for us and/or you to modify or discontinue using any Mark and/or use one or more additional or substitute trademarks or service marks, you must comply with our directions within a reasonable time after receiving notice. We will not reimburse you for your direct expenses of changing signage, for any loss of revenue, or other indirect expenses due to any modified or discontinued Mark, or for your expenses of promoting a modified or substituted trademark or service mark.
Source: Item 13 — TRADEMARKS (FDD pages 45–47)
What This Means (2025 FDD)
According to Beverly Anns Cookie's 2025 Franchise Disclosure Document, if the company decides to modify or discontinue a trademark, franchisees must comply with their directions. However, Beverly Anns Cookie will not cover certain expenses incurred by the franchisee during this transition.
Specifically, Beverly Anns Cookie will not reimburse franchisees for the direct costs of changing signage to reflect the modified or new trademark. Additionally, the company will not compensate franchisees for any loss of revenue experienced as a result of the trademark modification or discontinuation.
Furthermore, Beverly Anns Cookie will not cover other indirect expenses that may arise due to the change. The company also will not pay for the franchisee's expenses related to promoting the modified or substitute trademark or service mark. This means franchisees will need to bear these financial burdens themselves if a trademark change occurs.