Can Beverly Anns Cookie dissolve the Brand Fund, and if so, what is the requirement for doing so?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
ction 8).
Optional Assistance
During the term of the Franchise Agreement, we (or our affiliates or designees) may, but are not required to, provide the following assistance and services to you:
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEM, AND TRAINING (FDD pages 37–43)
What This Means (2025 FDD)
According to Beverly Anns Cookie's 2025 Franchise Disclosure Document, Beverly Anns Cookie may dissolve the Brand Fund. The FDD states that Beverly Anns Cookie may dissolve the Brand Fund upon written notice to franchisees, as specified in the Franchise Agreement – Section 11.
This means that Beverly Anns Cookie has the right to discontinue the Brand Fund, which is used for advertising and marketing the Beverly Anns Cookie brand. If Beverly Anns Cookie chooses to dissolve the Brand Fund, they are required to provide written notice to all franchisees.
For a prospective franchisee, this indicates that the Brand Fund's existence and contributions are not guaranteed throughout the term of the franchise agreement. While the Brand Fund is active, franchisees must pay $1,000 per year to the Brand Fund for each Beverly Ann's Franchise they own and $200 per year for each piece of Additional Equipment they operate. This amount can be raised annually by up to 10% at Beverly Ann's Cookie's discretion. The amount of the Brand Fund contribution may also be increased at any time upon super-majority (75%) of the Ad Council and upon 30 days' notice to franchisees of the increase. If the fund is dissolved, franchisees will no longer be required to make these contributions, but national advertising efforts may cease or diminish.