What are the current fee options for the E-Lead Program offered by Beverly Anns Cookie?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
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any domain name, address, locator, link, metatag or search technique with words or symbols similar to the Marks.
Advisory Council
We may form, change, merge or dissolve an advisory council ("Council") at any time, in our sole discretion, to advise us on advertising policies and to promote communications between us and all franchisees. Any such Council will be governed by bylaws that will specify that members of the Council would consist of both franchisees and franchisor representatives and will specify how members are selected, subject to any changes to such bylaws or structure we deem necessary in our sole discretion. Any Council would serve in an advisory capacity only. If we appoint you to the Council, you agree to join, participate in, and actively support the Council. Your Brand Fund Contributions may be increased or decreased at any time upon super-majority (75%) approval of the Council, upon 30 days' notice to you. We may grant the Council any operation or decision-making powers we deem appropriate.
**E-Lead
Source: Item 23 — RECEIPTS (FDD pages 57–235)
What This Means (2025 FDD)
According to Beverly Anns Cookie's 2025 Franchise Disclosure Document, they operate a digital marketing service called the "E-Lead Program" to manage the placement of digital ads, which franchisees may elect to use. If a franchisee chooses to participate in the E-Lead Program, they must pay Beverly Anns Cookie a fee in addition to the actual costs of the digital advertisements.
The current fee for the E-Lead Program is $250 for E-Lead Lite or $500 for E-Lead Plus. This E-Lead Fee is paid when the franchisee enrolls in the program and then annually on the anniversary of their enrollment.
Participation in the E-Lead Program is currently optional, and franchisees can un-enroll at any time by providing 30 days' written notice. However, any E-Lead Fees paid are non-refundable. Beverly Anns Cookie retains the right to require franchisees to enroll in the E-Lead Program in the future, provided they give 60 days' written notice. They also reserve the right to discontinue the program, increase fees, or revise the terms and conditions at any time, at their sole discretion.