What is the current annual fee for the optional E-Lead Program offered by Beverly Anns Cookie?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
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| Type of Fee(1) | Amount | Due Date | Remarks |
|---|---|---|---|
| Audit | Cost of audit and any related accounting and legal expenses and related travel and administrative expenses (we estimate this cost to be between $1,000 and $10,000) | On demand | You will be required to pay these costs if an audit reveals that you have failed to submit required reports or other information that we require. |
| Optional E-Lead Program Fee(9) | Then-current fee (currently $250 or $500 per year) | On demand | You will be required to pay this annual fee if you opt in to our optional "E-Lead Program" which provides digital marketing |
Source: Item 6 — OTHER FEES (FDD pages 15–24)
What This Means (2025 FDD)
According to Beverly Anns Cookie's 2025 Franchise Disclosure Document, the E-Lead Program is an optional digital marketing service. The annual fee for this program is either $250 for the E-Lead Lite option or $500 for the E-Lead Plus option. This fee covers the administration of the program. However, franchisees are responsible for paying for the digital ads directly to third-party vendors.
This means that while Beverly Anns Cookie provides the framework for digital marketing, the franchisee has some control over their marketing spend. The franchisee can choose between two tiers of service, allowing them to select a program that fits their budget and marketing needs.
It's important to note that these fees are current as of the issuance date of the 2025 Franchise Disclosure Document. Like other fees, the Optional E-Lead Program Fee is subject to change. Prospective franchisees should confirm the current fees and understand the full scope of services provided under each option before enrolling in the program.