What is the current annual fee for the optional E-Lead Program for a Beverly Anns Cookie franchise?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
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| Type of Fee(1) | Amount | Due Date | Remarks |
|---|---|---|---|
| Audit | Cost of audit and any related accounting and legal expenses and related travel and administrative expenses (we estimate this cost to be between $1,000 and $10,000) | On demand | You will be required to pay these costs if an audit reveals that you have failed to submit required reports or other information that we require. |
| Optional E-Lead Program Fee(9) | Then-current fee (currently $250 or $500 per year) | On demand | You will be required to pay this annual fee if you opt in to our optional "E-Lead Program" which provides digital marketing |
Source: Item 6 — OTHER FEES (FDD pages 15–24)
What This Means (2025 FDD)
According to the 2025 Beverly Anns Cookie Franchise Disclosure Document, the E-Lead Program is an optional digital marketing service. The annual fee for this program is either $250 for the E-Lead Lite option or $500 for the E-Lead Plus option. This fee covers the administration of the program, and franchisees are responsible for paying for the digital ads directly to third-party vendors.
This program allows franchisees to leverage digital marketing to attract customers. By opting into either the E-Lead Lite or E-Lead Plus program, franchisees gain access to managed digital ad placements, potentially increasing their visibility and customer reach. However, it's important to note that the stated fee only covers the administration of the program, and the franchisee will incur additional costs for the actual ad spend.
Beverly Anns Cookie notes that all fees paid to them or their affiliates are uniform and non-refundable under any circumstances once paid. Fees paid to vendors or other suppliers may be refundable depending on the vendors and suppliers. Also, any fee expressed as a fixed dollar amount is subject to adjustment based on changes to the Consumer Price Index ("CPI") in the United States. It is important to consider these factors when budgeting for the franchise and deciding whether to participate in the E-Lead Program.
Prospective franchisees should evaluate their marketing needs and budget to determine if the E-Lead Program is a worthwhile investment. They should also inquire about the typical ad spend required for each program level to accurately assess the total cost and potential return on investment. Understanding the specific services provided under each option (E-Lead Lite vs. E-Lead Plus) is also crucial for making an informed decision.