Is attendance at Beverly Anns Cookie conventions always mandatory for franchisees?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
Conventions
We may hold periodic national or regional conferences to discuss various business issues and operational and general business concerns affecting Beverly Ann's Cookie Truck franchisees. Attendance at these conferences may be mandatory or optional. We also reserve the right to restrict franchisees from attending based on past performance, previous defaults and other factors in our sole discretion. You are responsible for paying our then-current conference fee for any conferences that attend.
Training Expenses
You are solely responsible for all expenses and costs that your trainees incur for all trainings and conferences under this Section, including wages, travel, lodging, food and living expenses. You also agree to reimburse us for all expenses and costs we incur to travel to your Franchised Business under this Section, including travel, food, lodging and living expenses.
Source: Item 23 — RECEIPTS (FDD pages 57–235)
What This Means (2025 FDD)
According to Beverly Anns Cookie's 2025 Franchise Disclosure Document, attendance at national or regional conferences is not always mandatory. The document states that attendance at these conferences "may be mandatory or optional." However, Beverly Anns Cookie also reserves the right to restrict franchisees from attending based on past performance, previous defaults, and other factors at their sole discretion.
If attendance is mandatory, franchisees are responsible for paying the then-current conference fee. Additionally, franchisees are responsible for all expenses and costs incurred for attending these conferences, including wages, travel, lodging, food, and living expenses for their trainees.
This means that as a Beverly Anns Cookie franchisee, you should be prepared to potentially attend conferences and cover all associated costs. However, whether you are required to attend depends on the franchisor's decision, and they may prevent you from attending based on your performance or other factors. It is important to factor in these potential costs and attendance requirements when evaluating the Beverly Anns Cookie franchise opportunity.