What are the annual administrative fees for the Beverly Anns Cookie E-Lead Program, and are they refundable?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
anchisees' digital advertisements. Franchisees that enroll in our E-Lead Program pay an annual, nonrefundable administrative fee of either $250 (for E-Lead Lite) or $500 (for E-Lead Plus), plus the actual costs of the digital advertisements. The E-Lead Program is currently optional, but we reserve the right to make it mandatory in the f
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEM, AND TRAINING (FDD pages 37–43)
What This Means (2025 FDD)
According to Beverly Anns Cookie's 2025 Franchise Disclosure Document, the company offers an E-Lead Program to manage digital advertisements for franchisees. Enrollment in this program requires franchisees to pay an annual administrative fee. The fee is nonrefundable.
There are two tiers to the E-Lead Program: E-Lead Lite and E-Lead Plus. Franchisees who opt for E-Lead Lite will pay an annual administrative fee of $250. Those who choose E-Lead Plus will pay $500 annually. In addition to these administrative fees, franchisees are responsible for covering the actual costs of the digital advertisements placed through the program.
Currently, participation in the E-Lead Program is optional for Beverly Anns Cookie franchisees. However, the franchisor retains the right to make the program mandatory in the future. If Beverly Anns Cookie decides to mandate the E-Lead Program, they will provide franchisees with 60 days' written notice before the change takes effect. This allows franchisees time to adjust their budgets and marketing strategies accordingly.