Who administers the Brand Fund for Beverly Anns Cookie?
Beverly_Anns_Cookie Franchise · 2025 FDDAnswer from 2025 FDD Document
The Brand Fund is used to promote public awareness of our brand and to improve our System. You are required to pay the Brand Fund Contribution. The Brand Fund may be administered by us or our affiliate or designees, at our discretion. We may use the Brand Fund for any expenditure that we, in our sole discretion, deem necessary or appropriate to promote or improve the System or the Beverly Ann's Cookie Truck brand. We may incorporate the Brand Fund or operate it through a separate entity whenever we deem appropriate.
Source: Item 23 — RECEIPTS (FDD pages 57–235)
What This Means (2025 FDD)
According to Beverly Anns Cookie's 2025 Franchise Disclosure Document, the Brand Fund may be administered by Beverly Anns Cookie, its affiliates, or designees, at their discretion. The Brand Fund is used to promote public awareness of the Beverly Anns Cookie brand and to improve the Beverly Anns Cookie System. Franchisees are required to contribute to this fund.
Beverly Anns Cookie has the sole discretion to use the Brand Fund for any expenditure they deem necessary or appropriate to promote or improve the System or the Beverly Ann's Cookie Truck brand. They may also choose to incorporate the Brand Fund or operate it through a separate entity if they consider it appropriate.
This means that as a Beverly Anns Cookie franchisee, you will be required to pay into the Brand Fund, but Beverly Anns Cookie retains control over how those funds are spent. While the stated purpose is to benefit the entire system, franchisees have limited input on how the money is allocated. This is a fairly standard practice in franchising, where the franchisor manages marketing and branding efforts to ensure consistency and brand recognition across all locations.