Under what condition can Bevaris Alliance access a franchisee's customer details electronically?
Bevaris_Alliance Franchise · 2024 FDDAnswer from 2024 FDD Document
7.8 Disclosure of information. The Franchisee shall:
- (d) keep details of actual and potential customers as specified by the Franchisor and supply the same, at the Franchisor's option, electronically or in hard copy format or allow the Franchisor to access a copy of the same electronically immediately on request;
Source: Item 23 — RECEIPT (FDD pages 22–88)
What This Means (2024 FDD)
According to the 2024 Bevaris Alliance Franchise Disclosure Document, Bevaris Alliance can access a franchisee's customer details electronically immediately upon request. The franchisee is required to keep details of actual and potential customers as specified by Bevaris Alliance.
This means that as a Bevaris Alliance franchisee, you must maintain records of your customers and provide these records to Bevaris Alliance in the format they request, which could be electronically or in hard copy. Bevaris Alliance has the option to either have the franchisee supply the data or directly access it electronically.
This level of access allows Bevaris Alliance to monitor customer data for various purposes, such as assessing market trends, measuring customer satisfaction, or ensuring quality control. It is a fairly common practice in franchising for franchisors to require franchisees to share customer data to help maintain brand consistency and optimize marketing efforts across the franchise system. Franchisees should ensure they have the technical capabilities to provide this data in the required format and understand how Bevaris Alliance will use the information.