When was the BEVARIS ALLIANCE trademark first used?

According to the 2024 Bevaris Alliance Franchise Disclosure Document, the BEVARIS ALLIANCE trademark was first used in 2008. The trademark was registered on November 9, 2021. The registration number is 6551816, and the serial number is 90386707. The trademark falls under International Classes 35 and 43. The application for the trademark was filed on December 16, 2020, and it is registered on the Principal Register.

For a prospective franchisee, this information is relevant because it establishes the history and legal status of the Bevaris Alliance trademark. Knowing when the trademark was first used and registered can provide reassurance about the brand's established presence and the franchisor's efforts to protect its intellectual property. This also highlights the importance of adhering to Bevaris Alliance's guidelines for using the trademark, as outlined in Item 13 of the FDD.

The trademark covers specific goods and services, namely food services business operations and management for others (Int'l Class 35) and catering and contract food services (Int'l Class 43). This clarifies the scope of services that a Bevaris Alliance franchise is authorized to offer under the trademark. Franchisees must ensure their operations align with these defined services to avoid trademark infringement issues.

The FDD also mentions that the first maintenance documents for these trademarks are due in 2027. This indicates that Bevaris Alliance is actively managing and maintaining its trademarks, which is a positive sign for franchisees as it ensures the continued protection and validity of the brand's intellectual property.