What is the Trade Name of the Branded Business developed by Bevaris Alliance?

According to the 2024 Bevaris Alliance Franchise Disclosure Document, the trade name under which the Branded Business is carried on is "Bevaris Alliance". This means that franchisees will operate their business using the Bevaris Alliance name.

Understanding the trade name is crucial for prospective franchisees as it represents the brand identity and the goodwill associated with Bevaris Alliance. Franchisees are granted the right to use this trade name as part of their franchise agreement, but they must also adhere to the franchisor's standards to maintain the brand's reputation.

As the trade name is a key component of the intellectual property licensed to franchisees, Bevaris Alliance retains control over its use. Franchisees must follow the guidelines and requirements set forth by Bevaris Alliance regarding the use of the trade name in their business operations and marketing materials.