What is the Trade Name associated with in the Bevaris Alliance Franchise Agreement?

According to the 2024 Bevaris Alliance Franchise Disclosure Document, the Trade Name associated with the Branded Business is "Bevaris Alliance". The Franchise Agreement defines "Trade Name" as the name, Bevaris Alliance, under which the Branded Business is conducted.

This means that as a franchisee, you will be operating your business under the name "Bevaris Alliance". The franchisor has developed the Branded Business, which is carried on under this Trade Name. The franchisor has also built up a substantial reputation and goodwill in the Trade Name, which is associated with high standards of service.

Prospective franchisees should understand that the Trade Name is a key component of the Bevaris Alliance brand and is protected by trademarks. Franchisees are expected to adhere to the franchisor's standards and guidelines in order to maintain the reputation and goodwill associated with the Trade Name. Any unauthorized use of the Trade Name could result in legal action by the franchisor.