What is the serial number for the Design Only trademark for Bevaris Alliance?

According to Bevaris Alliance's 2024 Franchise Disclosure Document, the serial number for the Design Only trademark is 90386714. The Design Only trademark was registered on November 9, 2021, and has the registration number 6551817. The trademark falls under International Classes 35 and 43, covering food services business operations and management for others, as well as catering and contract food services. The first use of the Design Only trademark was in 2013, and the trademark application was filed on December 16, 2020.

This information is relevant for prospective franchisees as it confirms that Bevaris Alliance has registered its trademarks with the United States Patent and Trademark Office, which provides legal protection for the brand. Franchisees are granted the right to operate under the Bevaris Alliance name and use the company's trademarks, but they must adhere to the franchisor's rules and guidelines.

It is important for franchisees to be aware of these trademarks and to protect them by notifying Bevaris Alliance of any infringements or challenges. Bevaris Alliance will take appropriate action in such cases and may reimburse franchisees for liability and reasonable costs incurred in defending the trademarks, provided that the franchisor was promptly notified of the issue. Franchisees must also comply with any modifications or discontinuations of trademarks, with Bevaris Alliance covering the tangible costs of compliance, such as changing signs. This arrangement protects both the franchisor's brand and the franchisee's investment in it.