What is required from other parties before making a public announcement concerning the Bevaris Alliance agreement?

According to the 2024 Bevaris Alliance Franchise Disclosure Document, any party involved in the franchise agreement must obtain prior written consent from all other parties before making any public announcement regarding the agreement. This consent cannot be unreasonably withheld or delayed. However, there are exceptions to this rule. Consent is not required if the public announcement is mandated by law, a governmental or regulatory authority (including securities exchanges), or a court or other authority with competent jurisdiction.

This requirement ensures that all public communications about the Bevaris Alliance franchise agreement are coordinated and accurate, preventing any single party from unilaterally shaping the narrative or disclosing sensitive information without the knowledge of the other parties involved. This protects the interests of all parties by ensuring that announcements are vetted and consistent with the overall understanding of the agreement.

For a prospective Bevaris Alliance franchisee, this means that you cannot independently issue press releases, social media posts, or any other public statements about your franchise agreement without first getting approval from Bevaris Alliance and any other involved parties. While consent cannot be unreasonably withheld, franchisees should factor in time to obtain this consent when planning any public communications. Failure to comply with this provision could result in a breach of the franchise agreement and potential legal consequences.

This type of clause is relatively standard in franchise agreements to maintain brand consistency and control the flow of information. Franchisees should be aware of this restriction and incorporate it into their business and marketing plans.