What was the marketing reserve for Bevaris Alliance in 2023?
Bevaris_Alliance Franchise · 2024 FDDAnswer from 2024 FDD Document
.99% per annum. The balance due at December 31, 2023 and 2022 is $5,997 and $2,924, respectively.
6. LINE OF CREDIT:
The Company maintains a line of credit in the amount of $40,000 with a finance company. Interest on the line of credit is 59.9% per annum. Line of credit activity during
Source: Item 23 — RECEIPT (FDD pages 22–88)
What This Means (2024 FDD)
According to Bevaris Alliance's 2024 Franchise Disclosure Document, franchisees contribute 2% of their sales to a system marketing fund. This fund is used for the development and expansion of the franchise system, including advertising and marketing programs. The balance of the system marketing reserve fund as of December 31, 2023, was $174,327.
This means that Bevaris Alliance had $174,327 available at the end of 2023 to spend on marketing and advertising initiatives for the benefit of the entire franchise system. Franchisees should note that while they contribute to this fund, Bevaris Alliance controls how the money is spent.
A prospective franchisee should inquire about Bevaris Alliance's specific plans for utilizing the marketing reserve fund, including the types of advertising and marketing activities planned, the target audience, and the expected impact on franchisee sales. Understanding how the fund is managed and how it benefits franchisees is an important part of evaluating the franchise opportunity.