What marketing activities are Bevaris Alliance franchisees expected to undertake?
Bevaris_Alliance Franchise · 2024 FDDAnswer from 2024 FDD Document
.99% per annum. The balance due at December 31, 2023 and 2022 is $5,997 and $2,924, respectively.
6. LINE OF CREDIT:
The Company maintains a line of credit in the amount of $40,000 with a finance company. Interest on the line of credit is 59.9% per annum. Line of credit activity during
Source: Item 23 — RECEIPT (FDD pages 22–88)
What This Means (2024 FDD)
According to the 2024 Bevaris Alliance Franchise Disclosure Document, franchisees are expected to participate in marketing activities to promote the brand. Bevaris Alliance charges its franchisees a 2% system marketing fund fee, which is used to fund the development and expansion of the franchise system through advertising and marketing programs. As of December 31, 2023, the system marketing reserve fund balance was $174,327, and as of December 31, 2022, it was $72,220.
Bevaris Alliance provides franchisees with advertising materials and sales aids to assist in their marketing efforts. The company also maintains a corporate website to promote the brand and its services. Franchisees are expected to adhere to guidelines for using Bevaris Alliance marks in their advertising and promotional materials.
While the FDD mentions these marketing activities and resources, it does not provide specific details on required marketing plans or franchisee obligations beyond the 2% marketing fee. Prospective franchisees should inquire with Bevaris Alliance about the specific marketing activities they will be expected to undertake, the level of control they have over local marketing efforts, and the support provided by the franchisor in developing and executing marketing strategies.