In what international classes is the 'BEVARIS ALLIANCE' trademark registered?

According to Bevaris Alliance's 2024 Franchise Disclosure Document, the 'BEVARIS ALLIANCE' trademark is registered in International Classes 35 and 43. This registration, under Registration Number 6551816 and Serial Number 90386707, became effective on November 9, 2021. Bevaris Alliance first used the trademark in 2008 and filed the application on December 16, 2020. The register type is Principal Register.

International Class 35 covers "Food services business operations and management for others." This means Bevaris Alliance has trademark protection related to managing food service businesses on behalf of others. International Class 43 covers "Catering; contract food services," indicating trademark protection for catering services and contracted food provision.

For a prospective franchisee, this information is important because it confirms that Bevaris Alliance has taken steps to legally protect its brand name and associated services. This protection can help prevent others from using a similar name or offering similar services that could confuse customers or dilute the brand's value. The franchisee is granted the right to operate under the Bevaris Alliance name, and must adhere to the franchisor's rules when using the trademarks. The franchisee must also notify Bevaris Alliance immediately if they learn of any infringement or challenges to the use of the trademarks.

It is also important to note that the first maintenance documents for these trademarks are due in 2027, as the trademarks were registered in 2021. This indicates that Bevaris Alliance will need to continue to maintain the trademarks to keep them active, which can provide long-term brand protection for franchisees.