If consent is required for a public announcement regarding the Bevaris Alliance agreement, can it be unreasonably withheld?

According to the 2024 Bevaris Alliance Franchise Disclosure Document, franchisees must obtain prior written consent from other parties before making any public announcement concerning the franchise agreement. However, this consent cannot be unreasonably withheld or delayed by Bevaris Alliance.

This provision ensures that Bevaris Alliance franchisees are able to communicate important information, while also protecting the brand's image by ensuring that announcements are accurate and appropriate. The exception to this requirement is announcements that are required by law, governmental or regulatory authority, or any court or other authority of competent jurisdiction.

This clause is fairly standard in franchise agreements. It aims to balance the franchisor's need to control its brand image with the franchisee's need to communicate relevant information. A prospective Bevaris Alliance franchisee should understand the types of announcements that might require consent and what would constitute an unreasonable delay or withholding of consent.