What is the Franchisor's claim regarding the Trademarks associated with the Bevaris Alliance?

According to the 2024 Bevaris Alliance Franchise Disclosure Document, Bevaris Alliance Franchise System, LLC asserts that it is the exclusive owner of all rights in the Trademarks. They also state that they have applied to register or have registered the Trademarks which are associated with the Products and/or Services. The trade name for the branded business is Bevaris Alliance. The trademarks and service marks are set out in Schedule 1. Schedule 1 lists Application No. 90386707 for BEVARIS ALLIANCE and Application No. 90386714 for the lion logo. Also included is TM – BEVARIS ALLIANCE™.

For a prospective franchisee, this means that Bevaris Alliance claims legal ownership and control over the brand's trademarks. Franchisees are granted the right to use these trademarks as part of their franchise agreement, but this right is contingent upon adhering to the franchisor's standards and guidelines. Unauthorized use of the trademarks could lead to legal repercussions.

It is typical in franchising for the franchisor to own the trademarks and grant franchisees a license to use them. This protects the brand's identity and ensures consistency across all franchise locations. Franchisees benefit from using established trademarks that customers recognize, but they must also respect the franchisor's ownership and usage rules.

Before signing the franchise agreement, a prospective Bevaris Alliance franchisee should conduct their own due diligence to verify the franchisor's trademark ownership and registration status. This may involve consulting with an attorney specializing in franchise law and conducting a trademark search to ensure there are no potential conflicts or infringement issues.